Design
EDDM Postcard Examples, Annotated
Eight example postcards for eight kinds of local business, each marked up to show what it's doing right. The businesses are made up, but the patterns are the ones that show up again and again on cards that get calls.
SPEC CHECKED 2026-11-06 · SOURCES BELOW
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The examples
Heating and air
Brightway Heating & Air
Why it works
- The headline is about the reader's system, not the company.
- A fixed price with a clear deadline.
- One call to action, set big.
Pizza
Corner Oven Pizza
Why it works
- Local and hungry in six words.
- A dollar-off coupon reads stronger than a percentage.
- Phone number in the strip people's eyes land on last.
Real estate
Elm & Oak Realty
Why it works
- News about the reader's own street gets read.
- A free, low-pressure offer.
- Two ways to respond, both trackable.
Lawn care
Greenstripe Lawn Co.
Why it works
- The offer is the headline.
- Free trial lowers the risk of switching.
- Before-and-after photo does the selling.
Dental
Maple Family Dental
Why it works
- Speaks to new families directly.
- Says exactly what the price includes.
- Calm colors suit the service.
Fitness
Ironworks Fitness
Why it works
- The trial is the whole pitch.
- "No contract" answers the main worry.
- QR code fits a gym's online sign-up.
Roofing
Summit Roofing Pros
Why it works
- Timely and specific to a recent event.
- Free inspection is the natural first step.
- Urgency without hype.
House cleaning
Fresh Start Cleaning
Why it works
- Sells the result (free time), not the chore.
- Rewards the recurring service the business wants.
- Lots of space makes the card feel calm and clean.
What the eight have in common
| Card | Headline type | Offer | Call to action | Visual |
|---|---|---|---|---|
| Heating and air | Seasonal reminder | Fixed-price tune-up | Call to book | Technician at work |
| Pizza | Local and hungry | Coupon on the menu | Call or order online | The food |
| Real estate | News about your street | Free home value estimate | Call or scan | The sold house |
| Lawn care | Neighbor proof | First mow free | Call for a quote | Before and after |
| Dental | Welcome to new families | New patient exam special | Call to schedule | Friendly smile |
| Fitness | Low-risk trial | Free week | Scan to claim | Real members |
| Roofing | Timely problem | Free inspection | Call this week | Roof damage close-up |
| Cleaning | Time back | Discount on recurring service | Call for a quote | Clean, bright room |
What to take for your own card
- Lead with the customer's situation, not your name. "Your furnace has worked hard all winter" beats "Brightway Heating & Air, Est. 2004".
- Give a concrete offer with a date. A dollar amount or a "free" thing, ending on a specific day.
- Pick one call to action. Phone or QR code, and make it the biggest thing after the headline.
- Use a real picture. Your own work, your own team, your own food. Stock photos get skimmed.
- Leave space. The cards that work look almost empty compared to the ones that don't.
Pro tip: Use these as layout ideas, then make the words yours. A card that sounds like your business does better than a copy of someone else's.
Questions people ask
Can I copy these designs?
Use them as layout ideas. The businesses, names and phone numbers are fictional, so swap in your own details, photos and offer.
What's the best offer for an EDDM postcard?
The one that's easy to say yes to and specific to your business: a free inspection, a first service free, a fixed-price package. Vague discounts like "10% off any service" tend to do worse than a clear, named offer.
Should the offer go on the front or the back?
The front. The back is often read second, if at all. Put the headline and offer on the front and the details, map or menu on the back.
Where can I get these as editable files?
These examples are illustrations. For editable layouts with the USPS guides drawn in, use our free EDDM templates.
Sources
Checked 2026-11-06. Rules, prices and services change. Confirm before you order or mail.